The power of architecture
The award-winning project of Snøhetta: the reindeer pavilion Tverrfjiellhytta in Norway. Photo: ap35

The power of architecture

Since many years the alpitecture is strong part of the architecture scene. The South Tyrolean platform offers a network between architects and producers. For the first time, InteriorFashion was a part of the event.

Tourism architecture was the central topic of alpitecture 2015, the South Tyrolean platform for the Alps, technology, and architecture. About 60 architects followed the invitation of the Export Organisation Südtirol (EOS) of the Bolzano Chamber of Commerce to take part in a three-day excursion and get a glimpse of South Tyrolean companies, extraordinary architecture, and interior architecture.

For the seventh time, the architecture marketing agency ap35 organized alpitecture this year. The event is financed by South Tyrolean companies and initiated by the EOS. According to Markus Walder, EOS vice director, it strives to enthuse people with the region and its unique architecture, and to support the exchange of ideas between architects and South Tyrolean companies. This aim has been reached without any doubt. This year, the following companies were partners of the event: Erlacher Innenausbau, Lignoalp, Arredis, Wolf Fenster, Tip Top Fenster, Zitturi, Lanz Metall, Rossin, Höller KG as well as Comploj’s Wohnwelt.

Divided into three groups, architects and interior architects went out to explore the Bolzano, Eisacktal, and Pustertal regions. Amongst others, they visited Eisacktaler Kellerei, the Mountain Lodge “Chalet Gerard”, Volksbank Bolzano, Margreid fire station, the climbing gym in Bruneck, and a detached house in Mühlen. The responsible architects and interior architects were on location to explain the concepts and specifics of the projects.

The three-day tour was topped off with the alpitecture summit, a topical congress, which took place for the second time and featured a remarkable list of key note speakers: Jürgen Mayer H., J. Mayer H. and Partner, Wolfram Putz, Graft, Werner Frosch, Henning Larsen Architects, Todd Saunders, Saunders Architectures, and Brian Cody, Energy Design Cody Consulting, not only inspired with their prominent and unique projects, but also analyzed social trends and their impact on architecture. In addition, the submissions to the first alpitecture award were presented as a crowning highlight of the evening. 35 “tourism architecture” projects, which centred on the measurable value for tourism, users, visitors, and guests, were submitted by architectural offices from Germany, Austria, and Switzerland. The designs impressed with their creativity, individualism, and quality. The happy winner was Jannis Merz from Snøhetta. He convinced the jury with his pavilion Tverrfjiellhytta in Dovrefjell, Norway, which provides protection and warmth for visitors, who come to observe the last remaining reindeers living in the wild. Miller & Maranta took the second place with their alteration and addition of stories to the old St. Gotthard hospice. The third price was awarded to BWM Architekten und Partner for the project Vinofaktur Vogau and to RHW Architekten for the design draft Pionier im Hafen – Viewpoint Hafencity Hamburg.

After three days, the participants went their separate ways with many new impressions, inspirations, and new contacts. Mission accomplished. In the following issues of InteriorFashion, we will present you selected alpitecture projects.

The article has been published in the InteriorFashion issue 3|2015.

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