Interactive design guide

Interactive design guide

Hornschuch Trend Guide 24/7

“Good design has to be sustainable,” said Ralf Imbery, Head of Design at the Hornschuch Group, at the Heimtextil in 2012. And Hornschuch demonstrated that right away with the Hornschuch Design Guide 2012–2014 and the first yearbook. It quickly became clear that the design team was serious about leading in the area of design. At every Heimtextil, Hornschuch has presented a new brand and product experience. The latest coup: the Hornschuch Trend Guide 24/7, which transmits design in a new and unique way. Trends and designs can be experienced with three senses: with the eyes as color and décor, with touch as structure, and with the nose as aroma. In the interactive part, the Hornschuch Trend Guide 24/7 is an invitation to playfully creative contact with the year’s trends and their dimensions. Color chips can be taken out which allow comparison with one’s own designs and a toolbox with four Hornschuch living environments shows the diversity of the applications. These interactive elements are meant to make every reader a designer. And along the way, it becomes clear that Hornschuch products accompany us in our everyday life – around the clock. Photo: Hornschuch

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